Improvements to Huff model probability of visiting an establishment
Section: Business, Entrepreneurship and economy
To determine the likelihood of a consumer to visit a facility
in particular, Huff followed the axiom of choice proposed by Luce (1959). The company seeks challenging a system that improves the results of this axiom
which suggests that the probability that a consumer visit a particular store (Pij) is
equal to the ratio between the utility of that store (Uij) by the sum of utilities of all
stores considered by the consumer
Completion date delivery solutions:1-11-2020
Reward: 950 €
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